Market Research Framework
2024-07-30 08:10:45 0 Report
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Outline/Content
Research Objectives
Define research objectives and hypotheses
Identify key questions to be answered
Clarify target audience and market segment
Data Collection Methods
Select appropriate research methods (e.g., surveys, interviews, focus groups)
Design research instruments and questionnaires
Collect primary and secondary data sources
Sampling Strategy
Define sampling frame and population
Select sampling method (e.g., random sampling, stratified sampling)
Determine sample size and sampling error
Data Analysis
Clean and preprocess raw data
Analyze data using statistical techniques and software
Interpret findings and draw conclusions
Report and Presentation
Summarize research findings and insights
Create visualizations and charts to illustrate data
Prepare reports and presentations for stakeholders
Actionable Recommendations
Develop actionable recommendations based on research results
Align recommendations with business objectives and strategies
Present recommendations to decision-makers for implementation
Collect
Collect
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