Membership Management
2024-11-07 13:56:37 0 Report
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Outline/Content
Number of new users
The number of old users
Number of disappeared users
User scale data
Repeated login users
Repeat active users
Repeat-purchase paying users
User stickiness data
Unit user contribution value
Hierarchical user value
User value data
Member data monitoring
R(Recency) How far back was the last purchase?
F(frequency) The number of times a customer has made purchases in the recent past.
M (Monetary) Amount spent in the recent period
RFM Model
Ordinary goods and services
Free shipping over 168 dollars
register
General Member
Bronze goods and services
Discount 0.95
Spend 2000
Bronze member
Gold goods and services
Discount 0.90
2000-4000
Gold Member
Platinum goods and services
Discount 0.85
4000-6000
Platinum Member
Diamond products and services
Discount 0.80
6000 or more
Diamond Member
Annual cumulative spending amount
Check-in points
Consumption points
Evaluation Points
Activity Points
Types of Points
Point accumulation
exchange
1 point = 0.01 dollars
Lottery
Point consumption
Point system
User Level Management
Card number
Invitation Code
Mobile phone number
ID number
Email
Password
Cardholder
Account Balance
Member Card Basic Information
Monthly Pass
Season pass
Annual card
Types of Membership Cards
Normal
Active
Scuba diving
Disable
Member card status
Recharge Amount
Bank card
Recharge channels
Recharge Times
Recharge status
Amount spent
Number of transactions
Details of Consumable Goods
Consumption situation
Member card consumption record
Member Card Management
Member Management
Collect
Collect
Collect
Collect
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