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4P Study Notes

2024-11-07 13:55:17 0 Report
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Outline/Content
PRODUCT 
Product Function
style
Brand
Customer Support
Quality
packaging
PRICE
Pricing strategy
Suggested Retail Price
Discount
Quantity
Wholesale
Price Differentiation
bundled sales
PROMOTION 
advertisement
strategy
Individual consumer
Promotion
Direct Selling
market
Sales
Promotion
Public Relations
budget
PLACE
Distribution channels
warehousing
Inventory
transportation
Order
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