4P Study Notes
2024-11-07 13:55:17 0 Report
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Outline/Content
Product Function
style
Brand
Customer Support
Quality
packaging
PRODUCT
Pricing strategy
Suggested Retail Price
Quantity
Wholesale
Discount
Price Differentiation
bundled sales
PRICE
advertisement
strategy
Promotion
Individual consumer
market
Direct Selling
Sales
Public Relations
budget
PROMOTION
Distribution channels
warehousing
Inventory
transportation
Order
PLACE
4P Analysis
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Collect
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