Business requirements document (BRD) for Internet products
2024-10-12 14:22:10 0 Report
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Outline/Content
0. Document Introduction
0.1 Purpose of the Document
0.2 Document scope
0.3 Audience
0.4 References
0.5 Terms and Abbreviations Explained
1. Purpose of product development
2. Issue
2.1 Describe user pain points
2.2 Introduction How the industry is dealing with these issues
3. Solution
3.1 Explain how the value proposition of the company's products/services solves customers' problems
3.2 Describe where the company's products/services are specifically implemented
4. Timing: Why now?
4.1 Review the historical evolution of the fields where the company's products/services are applied.
4.2 Explain which recent trends have made it possible for the company's products/services to demonstrate their superiority.
5. Market Size
5.1 Define your target customers and describe their characteristics
5.2 Estimate the market size using different methods
6. Competitive Landscape
6.1 List existing and potential competitors
Analysis and summary of potential competitive industries
6.2 Specific Product Positioning and Advantage Comparison
Table Row Header: Competitor Name Product Positioning Product Advantages/Unique Features
6.3 Comparison of Functions of the Above Products
6.4 Conclusion
7. Product/Service
7.1 Product/Service Description
7.2 Product/Service Development Plan
8. Business Model
8.1 Profit Model:
eg: For users: It is free to download our products. Through the free model, we can gain users' favor in the short term and increase the number of downloads, thereby expanding the product's market share and increasing its popularity.
8.2 Pricing
8.3 Average revenue or lifetime value that can be obtained from each customer
8.4 Sales and Channels
8.5 Product/Service Development Plan
8.5.1 Basic Business Development Period
8.5.2 High-quality Application Development Phase
8.5.3. Scale Development User Period
8.5.4. Profit Maturity Period
9. Team Description
9.1 Founders and Core Management Team
9.2 Board Members and Advisory Committee Members
10. Financial Information
10.1 Profit and Loss Statement
10.2 Balance Sheet
10.3 Cash Flow Statement
10.4 Shareholding Structure
10.5 Financing Plan
11. Summary
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