Business requirements document (BRD) for Internet products
2024-10-12 14:22:10 0 Report
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Outline/Content
Business Requirements Document for Internet Products
0.1 Purpose of the Document
0.2 Document scope
0.3 Audience
0.4 References
0.5 Terms and Abbreviations Explained
0. Document Introduction
1. Purpose of product development
2.1 Describe user pain points
2.2 Introduction How the industry is dealing with these issues
2. Issue
3.1 Explain how the value proposition of the company's products/services solves customers' problems
3.2 Describe where the company's products/services are specifically implemented
3. Solution
4.1 Review the historical evolution of the fields where the company's products/services are applied.
4.2 Explain which recent trends have made it possible for the company's products/services to demonstrate their superiority.
4. Timing: Why now?
5.1 Define your target customers and describe their characteristics
5.2 Estimate the market size using different methods
5. Market Size
Analysis and summary of potential competitive industries
6.1 List existing and potential competitors
Table Row Header: Competitor Name\tProduct Positioning\tProduct Advantages/Unique Features
6.2 Specific Product Positioning and Advantage Comparison
6.3 Comparison of Functions of the Above Products
6.4 Conclusion
6. Competitive Landscape
7.1 Product/Service Description
7.2 Product/Service Development Plan
7. Product/Service
8.1 Profit Model:
8.2 Pricing
8.3 Average revenue or lifetime value that can be obtained from each customer
8.4 Sales and Channels
8.5.1 Basic Business Development Period
8.5.2 High-quality Application Development Phase
8.5.3. Scale Development User Period
8.5.4. Profit Maturity Period
8.5 Product/Service Development Plan
8. Business Model
9.1 Founders and Core Management Team
9.2 Board Members and Advisory Committee Members
9. Team Description
10.1 Profit and Loss Statement
10.2 Balance Sheet
10.3 Cash Flow Statement
10.4 Shareholding Structure
10.5 Financing Plan
10. Financial Information
11. Summary
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