E-commerce sales calculation formula
2024-11-07 13:55:17 0 Report
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Outline/Content
Number of visitors
On-site
outside the station
Taobao affiliate, WeChat and Weibo platforms,软文, search advertising, social marketing, store promotion
Old customers (word-of-mouth promotion)
Improve service, shop features, recommend friends, set sharing, small discount group
Conversion Rate
page
Optimize the detail page, optimize the promotion graph, shorten the shopping path, optimize the marketing language, and optimize the mobile store.
service
Pre-sales talk Service response speed Professional shopping guide Service attitude After-sales service
Promotion
A stable price system, discounts only at specific times, single product discounts, full reductions, full gifts, joint promotions with other brands, and free shipping.
Average transaction value
Unit Price
Increase the average order value, provide high-quality products, raise the price per unit, offer discounts or free gifts, bundle and upsell, and use customer service scripts.
frequency
Increase purchase frequency, increase purchase frequency, develop new products, shipping rate, refunds, inventory management and control
Key
Unique brand Store style (irreplaceability) Clear store positioning Matching buyer style Customer relationship management Personalized service Public relations activities Time marketing
The number of visitors * the overall conversion rate * the average order value
Collect
Collect
Collect
Collect
Collect
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