User Journey Map-Travel Products
2024-11-04 18:06:01 1 Report
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Outline/Content
difference
Stage
Full coverage of rural attractions
Niche attraction mining
Head users pay attention
Artificial feedback
interaction
Evaluation
Content editing and design
Refer to others' strategies
search
Experience reference
Head users
Additional expenses
Travelogue history
Stage: Product Experience
Evaluation feedback
Stage: Experience Sharing
Value-added products
Prompt others to consume
Convenient voucher use
There are many limiting factors
Positive Cycle
Automatic travelogue generation
Effectively issue subjective and objective evaluations
Approval affirmative feedback
Produce content a sense of belonging
Inner evaluation
Share content community recognition feedback
Looking forward to
Additional experience
Up
Include basic information such as the location and route of the attraction.
User operation
Describe the label
contact point
idea
Share with acquaintances
Pain points/opportunity points
Product Review
Stage: Looking for wandering
OK
Experience a sense of superiority
Where did you put the voucher?
Recognize secondary consumption of services; Share content impacts recognition
Unknown
Score
Acquaintance channel
Online and offline experience consistency
Emotional curve
Evaluate influence
Approval of publicity
Associate projects with travelogues
Do not understand
approval
Comment
label
Project Quality
Stage: Service Sprawl
Get the expected or better experience
Nobody around
Travel Tips
Active content sharing
User Journey Map
Generate platform content
Humanized evaluation design
Stage: Experience Evaluation
Facilitating service level
Effective project recommendation association
Travelogue record
General
Offline channels
Platform channel
Platform content generation
Evaluation of effectiveness
Derivative services
I will not actively spend time querying
Label design
Sharing content format
Product approval
Does it match the recommendation?
Promote the Long Tail Effect
Secondary consumption
Evaluation time consumption
Behavior
User-generated sharing
Receive new content
Voucher usage
Highlight Label
Get desired attraction information quickly
Target product service
Collect
Collect
Collect
Collect
Collect
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