AARRR model detailed explanation
2024-09-26 10:57:45 0 Report
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Outline/Content
ª Return visit rate of each moduleª Return visit rate of core module
Revenue
ª Retained Users/Total Usersª Highly Active Users/Retained Usersª Low Active Users/Retained Users
Turnover
Customer Lifetime Value
Realize
MRR
Average unit price
Order Quantity
Sales efficiency
User Lifecycle
User Health
Number of recommended users
Recommendation
Customer NPS
Recommended users/All lead users
Product conversion rate
§ Duration of Visit§ Number of Pages Viewed per Session§ Bounce Rate§ User Registration Conversion Rate§ User Other Conversion Rate§ Channel Retention Rate
User retention rate
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Retention
Product retention rate
© Active Visits/Total Visits© User Activity of Each Module
User satisfaction
© Newbie Task Completion Rate© Newbie Task Completion Time
© Core Product Function Retention Rate
© Core Process Conversion Rate© Core Conversion Step Attrition Rate
§ New Visitors§ New Visitors/Total Visitors
§ Visits§ Number of Visitors
User activity
Product usage scale
Newcomer Guidance Efficiency
Gather to quality
Activate
Getting customers
New user acquisition ability
Channel scale
ª Lifetime lengthª User churn rate
Profit Margin
Gross profit margin
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K factor
Collect
Collect
Collect
Collect
Collect
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