Alibaba Business Canvas

Customer segmentation

4

8

Consumer big brand express delivery company

1) Cooperation brand2) Trust platform

1) Shopping without going out2) Protecting the safety of funds3) Making it easier for merchants to do business4) Providing secure and stable facilities for startups and helping them save expenses

Channel

1) Platform Business2) Marketing3) Merchant Expansion4) Merchant Guidance

6

1) Mass consumers2) Small and medium-sized businesses3) Startups

7

1

Core resources

Example: Alibaba (Part of the business)

Value proposition

1) Own e-commerce platform2) Partner traffic channels3) Sales team

2

3

Cost structure

Critical business

1) Store management fee2) Direct train promotion income3) Cloud server usage fee

9

Customer relationship

Important cooperation

5

Source of income