B2B Competitive Product Analysis
2024-12-02 11:01:21 165 0 Report 0
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This mind map serves as a comprehensive guide to conducting a B2B Competitive Product Analysis. It outlines the essential steps and considerations for understanding the market landscape, differentiating products, and positioning them effectively. The map emphasizes learning from competitors, building unique product barriers, and monitoring industry dynamics to stay ahead. It provides detailed guidance on selecting and analyzing competitors, utilizing various sources like industry forums and media reports. Additionally, it delves into company and product dimension analysis, covering aspects such as market share, technological strength, and strategic positioning, while also considering operational and data dimensions for a holistic approach.
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Outline/Content
Determine the purpose
Understand the market and seek product differentiation
Understand the market and find the right position
Understand competitors and learn from them.
Learn from each other's strengths and build your own product barriers.
Understand the market and competitors, monitor industry dynamics
For mature products, first understand industry changes, second understand new competitors in the market.
Select competitors
The dimensions of competitive products
The ancestor of a certain product
Founder Background
The thoughts and experiences at that time.
Direct competitor (benchmark product)
Indirect competitor
Competitors in the head segment
Recommendation of key stakeholders
How to find competitors
Keyword connection
Applicable to unclear purposes, keyword search
Industry Forum
Media reports/industry summits/third-party institutions/industry reports
Competitive Analysis Dimensions
Company Dimension Analysis Indicators
Development Overview
Development History
Major milestone events
Core objective
Market share
Financing and investment situation
social resources
Policy situation
Industry background and trends
Market capacity
Strengths and weaknesses
The company's positioning in the industry
Human Resources
Internal resources
State-owned enterprise relations
The reputation of related sibling products
User traffic
Partner resources
Financial strength
Profit pressure
Office environment
Operating Promotion Expenses
Salary level
Technological strength
Technologies that affect user experience
Technology Patent
Technological threshold
Strategic Positioning
Offensive products
Defensive products
Horizontal expansion products
Layout Planning
Future product direction
Future product plan
What features should be developed?
What kind of personnel are you recruiting?
Financing or M&A
Product Dimension Analysis Indicators
Product Positioning
Product Attribute
Product positioning (design, pricing)
Supply chain level
Core Competitiveness
User portrait
Target user organization characteristics
User characteristics in the organization
The organization structure of the organization
Role Permissions
Function usage frequency
Usage period
regulations and procedures
Product Function
Product Business Process
User process
Core Functionality
Feature
Interface display situation
Iterative optimization progress
Product Performance
Page opening delay
Video卡顿frequency
Video Cleanliness
CPU utilization rate
Memory usage rate
Business Model
Software License
Custom Development
Business division
SaaS leasing
Operational Dimension
Similar to the way customers operate their products (SaaS)
Preliminary online promotion, acquire sales leads
Later in the process, directly release the product, standardize the online delivery, and provide training.
During the use process, follow up, feedback issues, urge renewal
Data Dimension
Download volume
Registration volume
activate
Add
retention
transformation
recall
Software development product operation mode (customization)
After obtaining sales leads, research the needs, understand the daily needs and daily processes of customers.
Solution output and contact
After the plan is approved, determine the requirements and enter product development.
After development is completed, proceed with delivery, operation and maintenance, and training.
Data Dimension
Search Ranking
Sales revenue
Market share
Baidu Index
Cost structure
Collect information
Learn about competitor information through official channels.
Understand the competitor's associates to understand the competitor
Learn about competitors through third-party information
Conclusion and Planning
The background and goal of competitive analysis
The selection principle of competitive products
Understand the market situation
learn from and draw on
Industry monitoring
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