B2B Merchant Operation System
2024-12-02 11:01:20 0 Report
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Outline/Content
Collaboration
Cross-departmental collaboration ability
Product Thinking
Offline research capabilities
B2B Product Types
Platform-based
Tool class
Office
CRM class
Content category
Community
B2B Product Lifecycle
Exploratory product
Improve functionality/experience/style, constantly optimize the product
Invite celebrities/influencers and cultivate seed users.
High-growth period products
Focus on customer growth and improve the operation system.
Operation: Do refined operation and occupy the market
Mature and stable product
Focus on customer promotion/conversion/retention
Operation: Mature and commercialized operation system
Declining products
Old customers and retention
Pay attention to the product life cycle of competitors
B2C Merchant Tiering Model
AAARR Strategy Hierarchy
Acquisition
activate
retention
transformation
Promote
RFM Strategy Segmentation
Last purchase (recency)
Consumption Frequency
Amount of money spent
Channel Hierarchy
Dealer
Agent
Wholesaler
retailer
Segmentation of the crowd
New User - Register
Download user - Download
Active users - usage
Paid User - Purchase
Scene Layering
Growth Hacker
User refined operation
Merchant system
Merchant SOP Service
Merchant classification and hierarchical operation strategy
Merchant Growth System
Merchant tiered operation strategy
Merchant ecosystem
Merchant Training System
Businesses cut costs and increase efficiency.
Merchant community operation
Merchant Operation Methodology
Refined Operation
Process-oriented operation
Data-driven Operation
Merchant Activity Operation
indicator breakdown
Indicator operation
Benchmark opposition
Merchant profile construction
Operational Skills Tool
Customer relationship maintenance
Live marketing capability
Data analysis ability
Business Identification Ability
Funnel conversion analysis capability
Training ability
Atmosphere Forging Ability-Activities/Communities/Communities
Marketing capability
Copywriting skills
Channel promotion capabilities
Merchant Training System
Live training + offline training
Building KOL for merchants
Training system
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