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Basic typography knowledge

2024-09-14 11:55:08  171  0  Report

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This mind map serves as an introduction to basic typography knowledge, exploring the intricacies of text and image bounce rates alongside paragraph formatting styles. It delves into how varying size proportions between characters influence the visual impact and perceived value of text. The map also examines different paragraph alignments, from left and center to right-aligned and uniform row types, each suited to specific contexts, such as product descriptions or high-end branding. Additionally, it highlights how image proportions can affect spatial depth and visual appeal, providing insights into creating engaging and effective visual layouts.

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Outline/Content

Text jump rate

Low bounce rate

The size proportion between different characters is small, making the contrast not obvious.

Exudes a noble connotation.

High bounce rate

The size proportion between different characters is large, with a striking contrast.

The more bustling, the cheaper, and at the same time, the more approachable.

Paragraph formatting style

Align left

Convenient for pausing, highlighting information. Suitable for short poems, product feature descriptions.

The left alignment does not interfere with the reading habit from left to right.

Center-aligned

Elegant, formal, and high-end typesetting. Generally suitable for expensive brands such as real estate, jewelry, or watches.

Consider what would be in the middle position; leaders, bosses, and superiors generally occupy the central position.

Align right

For individuality, or if the right side really needs to be aligned. Rarely used.

(The reading habit of humans is from left to right. If it is right-aligned, the left side will not be even, and the readability is poor.)

Uniform row type

The most reliable and secure type of layout is purely for the convenience of reading. Large blocks of text layout.

General newspapers, journal articles, and expressions of rigorous information.

Free and easy

Tabloid magazines should be accompanied by images with lines.

Image bounce rate

Low bounce rate

If the proportions of the figures within the layout are very close, it will make the image appear more mundane and lack impact.

The proportion is nearly the same refers to the fact that in photo 1 and photo 2, the objects or figures appear to be of the same size.

High bounce rate

Creating a significant difference in the size proportions of the figures or objects in the picture can produce a strong sense of spatial depth.

For instance, if a full-body photo is made into a smaller size and a close-up of a specific body part is enlarged to a larger size, the larger becomes even larger and the smaller even smaller, creating a more striking contrast.