Color matching basics

Rationality: The wavelength of light reflected by an object and its reaction in the human eye.

Sensibility: Humans have different psychological reactions to different colors.

Color Understanding

Purity (Saturation): The sensation of the intensity of a color

Color properties

RGB mode

CMYK mode

Color Mode

Cold colors

Warm colors

Color Temperature

Male

Women

Children

Color Gender

The color with the highest probability of use during the industry development process

Technology companies generally use a calm shade of blue; the health and wellness industry typically employs green; the food industry generally opts for colors with high saturation.

Color industry attribute

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Complementary colors

Adjacent colors

Analogous colors

Three Roles

The colors corresponding to the four corners of the square on the color wheel.

Four Angles (Full Color Range)

Color scheme method

Confirm the primary color and its shades

Confirm auxiliary color

According to the set atmosphere

Set the color area

Constantly modify and adjust

Color matching general workflow

The key points of a color scheme: The color of the page should be identifiable at first glance

Color matching basics