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Color matching basics

2024-09-14 11:53:18   0  Report

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Outline/Content

Color Understanding

Rationality: The wavelength of light reflected by an object and its reaction in the human eye.

Sensibility: Humans have different psychological reactions to different colors.

Color properties

Hue: The type of color, such as red, green, blue

Purity (Saturation): The sensation of the intensity of a color

Brightness: the degree of lightness, the quantity of reflected light

Color Mode

RGB mode

The principle of display imaging, the more colors added, the brighter it becomes.

CMYK mode

The principle of printing imaging, the more it's described, the darker the color becomes.

Color Temperature

Cold colors

Cold colors, mainly blue, purple, and white. Think of winter, what colors do they usually present?

Warm colors

Warm colors, mainly yellow, orange, and red. Think of the colors of fire, the colors of the sun.

Color Gender

Male

Mostly use colors of very low purity, even black and white.

Women

They are usually soft and warm colors, such as pink, light blue, light purple, etc., which can create a cozy and romantic atmosphere.

Children

Children need strong hues to recognize colors. Children's understanding of color may only be in terms of hue differences, unable to distinguish between brightness and purity. Therefore, designs targeted at children should use bright colors as much as possible and employ full-hue designs.

Color industry attribute

The color with the highest probability of use during the industry development process

Technology companies generally use a calm shade of blue; the health and wellness industry typically employs green; the food industry generally opts for colors with high saturation.

Color scheme method

Complementary colors

The keyword is "complement," which refers to colors that are directly opposite each other on the color wheel, 180 degrees apart. For example, yellow and purple, green and red.

Complementary colors

Keywords: Luxurious, colors on the color wheel that are 120 degrees apart, such as yellow and red, green and blue.

Adjacent colors

Keywords: Steadiness, colors on the color wheel that are 90 degrees apart. For example, yellow and green.

Analogous colors

Keywords: Unity, colors on the color wheel that form a 60-degree angle. For example, orange and yellow.

Three Roles

The colors opposite the vertices of an equilateral triangle on the color wheel, such as yellow, blue, and red.

Four Angles (Full Color Range)

The colors corresponding to the four corners of the square on the color wheel.

Color matching general workflow

Confirm the primary color and its shades