Common data indicators

What is a data metric

Daily Active Users (DAU): The number of active devices per dayWeekly Active Users (WAU): The number of active devices per weekfont color=\"#e74f4c\

Retention Rate = Users Still Using / Total Initial User Count.

The next day retention rate: The proportion of new users who successfully restart the application the next day.

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Total usage duration: The total duration of all usage from app launch to end within a certain statistical period (without deduplication). Average usage duration/single usage duration/new user duration old user duration/time interval... Usage duration related indicators are also important indicators for measuring product activity and product quality.

Usage time indicator

User Composition Indicator

ARPU=Total Revenue / GMV / Payment UV.

Average Revenue Per User (ARPU)

Comprehensive indicators: Reflect the overall situation of the product

PV (Page Views):

A visit to a website is counted as one visitor for an IP address.

UV (Unique Visitors):

Conversion Rate = (Number of Conversions / Number of Clicks) * 100%

Conversion Rate:

The definition of lost users varies according to the different types of products.

Function Usage Rate

The key indicator for evaluating whether a landing page is attractive to users

Bounce Rate (Bounce Bate): The proportion of users who leave the landing page without any operations after arriving.

Exit Rate = Number of Exits on the Current Page / Total Visits in the Session * 100%

Exit Rate (ER):It refers to the percentage of the number of page views of the page that is the \"last page\" in the sessionout of the total number of page views of the website.

Visit DepthThe depth of user access to the product (the completion degree of the product process)

The total duration from the start to the end of a device's usage within a specific time period.

Duration of use

Number of launches

The time difference between the last time the app was used and the time it was used again.

Use frequency distribution to observe the stickiness of the application to users and the depth of the operational content.

Use intervals

Process indicators: Reflect the user's Usage behavior

The proportion of users willing to pay among all users

Payment rate

The retention rate of the revenue period

Repeat Purchase Rate

return rate

Different businesses focus on different specific indicators.

Business indicators: Reflect specific business situations

Common Data Indicators

Common data indicators