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Double 11 marketing rhythm timeline

2024-11-07 13:56:58 116 2 Report
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Outline/Content
Continuous investment in popular content
Search 40%
Stage
Search
October 24-31
11.1--11.11
蓄水期
Duration
Information flow 60%
Brand communication
target
Information Flow
Presale period
Information flow 70%
Time
September 16 - October 23
Search 30%
Grass planting guidance
budget
Core category word SOV TOP3
Strategy
Outbreak period
November 12 to December 31
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