Fogg behavioral model triangle model b=mat

The Fogg Behavior Model flowchart, titled 'Fogg Behavioral Model Triangle Model B=MAT,' illustrates the core components of behavior change: Motivation, Ability, and Trigger. This model, represented as B=MAT, emphasizes that behavior (B) occurs when motivation (M), ability (A), and a trigger (T) converge. The flowchart details how each element—motivation, ability, and trigger—interacts to influence behavior. Understanding this model is crucial for designing effective behavior change strategies, as it highlights the necessity of aligning these three components to facilitate desired actions.