Fogg Behavioral Model
2024-12-02 11:01:20 0 Report
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Fogg Behavior Model
B=MAP
B=MAP
3 elements - behavior occurrence
Understand behavior, influence behavior
3 Steps to Solve Behavioral Issues
Fogg Behavior Model Observes the World
Practice the Fogg Behavior Model
Steps of Behavior Design
1 clarify your wish
Explore behavior options
3. Match specific behaviors (golden behaviors) for yourself.
4. Start with micro habits
5. Design "right" cues for the behavior you want to do.
Celebrate success
7. Overcome obstacles, repeat and expand
Three elements
Motivation factor 1
The golden behavior to fulfill one's wish
5 reasons for obstacles
Behavior Design Steps
Clarify your wishes and list the behavior clusters.
Clarify your wishes
Behavioral clusters
Behavior matching
3 Misconceptions About Behavior Matching
1. Guessing blindly, no methodology
2. Finding inspiration online
3. Copying friends' successful experiences
2. Finding inspiration online
3. Copying friends' successful experiences
Focus Map
Behavior Design Adjustment: Persistent change is the key, match the behavior you really want to do for yourself
Fogg's Principle 1
Help people do what they already want to do
Simple behavior, even in the worst state can be done
Key: Design good prompts
Find the golden behavior
Behavior Matching
Focus Map
Focus Map
Element 2 Ability
Keep it simple
Easy to analyze, find behavior within the scope of ability
Competency Chain
Time, funds, physical strength, mental strength, schedule
Solution
3 ways to achieve
Improve skills: Enhance abilities
2. Obtain tools and resources: flexible, experimental problem-solving thinking.
3. Make actions tiny
Getting started steps
Scale down
Getting started steps
Scale down
Design Micro Habits
Sufficiently simple, achieve change
Element 3: Hint
Make good use of anchor points to make actions happen immediately.
Design effective cues
Three common types of prompts
Character Hint
Situational Cue
Action Tips
Clear anchor point
3 Steps to Design the "Right" Prompt
Set Anchor Point
Match physical location
Matching frequency
Match the purpose
Connect experimental anchors with golden behaviors
Optimize the anchor point with the last action.
Find the best anchor point in the schedule
Design "incidental habits"
The best hint for users
Pearl habits, managing stress and anxiety
4 other
Create positive emotions, solidify behavior into habits
Behavior design, essence emotion design
Habits come from the emotions that make you feel good.
Celebrate nurturing habits in the garden
Celebration Principles: Timely and Simple
Fogg Principle 2: Help people feel successful
Find the most natural way to celebrate
1. Perform the sequence of behaviors you want to turn into habits (anchor). 2. Celebrate immediately
Celebrate immediately after the behavior (immediacy), while genuinely feeling the positive emotions brought by the celebration (intensity)
Celebrate immediately after the behavior (immediacy), while genuinely feeling the positive emotions brought by the celebration (intensity)
Different scenarios, different ways to celebrate
Fight a lightning war celebration
High-frequency small habits, small changes naturally grow
The growth of habits, the propagation of habits
Start from where you want to change, gradually feel the success
Hope, fear, and motivation vector, the sum of the two overall motivation level.
Master the skills and become a "Habit Ninja"
Behavior processing
Identify a large number of behavioral options
Match habits that help you achieve your wishes
Make behavior easier to achieve
Match habits that help you achieve your wishes
Make behavior easier to achieve
Skill: Know how many new habits you can form at once,
and when you can add more
and when you can add more
Focus on what interests you
Embrace diversity
Stay flexible
Embrace diversity
Stay flexible
2. Self-insight
Clarify your desires or expected outcomes
Understand what激发了your motivation, what you really want vs what you think you should do
Understand what激发了your motivation, what you really want vs what you think you should do
The key: the smallest, easiest but most significant change
Step by step
How to analyze problems and troubleshoot
How to correct the habit formation method if there is no visible effect in the process of habit formation
How to practice habits
4. Situational Design
Reduce friction, making habitual behavior easily surpass the line of action. More conducive to habit formation
Adjusting your mindset
Open. Flexible, curious attitude, lower expectations, get a good feeling by celebrating success, be patient and confident in the process of change.
Changing one's identity can help form new habits
Successfully receiving one's identity transformation in a certain field
Successfully receiving one's identity transformation in a certain field
Behavior change system approach, untie one knot at a time
Behavior Change System Plan Phase 3
1. Committed to creating new habits
2. Committed to ending old habits
Devoted to replacing old habits with new ones.
Solve only one knot at a time, the key is to keep going.
Beauty of subversion from small changes
Group behavior design, helping others feel successful
Changing others must adhere to two principles
3 Ways to Change Group Behavior
Design to change your own behavior, so as to keep yourself away from the negative impact of the group.
Instead of having people design changes to your collective behavior
Design a change that benefits others
Fogg's Principle
Help people do what they already want to do
Help people feel successful
Two identities guiding group behavior
Boss
Ninja
Practice of Scenario Design for Collective Behavior
Behavior design can应对 any challenge
Appendix: Fogg Behavior Design Toolbox
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