IKEA Business Model Canvas

Products or services that create value for customers

Customer relationship

Offline stores: 464 IKEA stores in 63 markets worldwideOnline shopping platform: Official website (annual visits exceed 50 billion)

Core resources

Classification of customer groups served

Essential business modules for successful operation

IKEA Business Model Canvas

Value proposition

IKEA's customers are mainly divided into three categories:1. Family users2. Young people renting3. Enterprises (office supplies for office additions) - corresponding to corporate business

How to establish and maintain relationships with customers

Physical assets: · Chain stores · Supply chain (established 16 procurement areas worldwide) Virtual resources: · Strong design team

Critical business

Customer segmentation

The cost incurred under the operation of the business model

Channel

Suppliers and partners required for effective operation

Cost structure

Customer touchpoints in the enterprise service process

Revenue generated by companies through providing value propositions to their customers

Important partner

Resources required for pattern operation

Income sources