Loss aversion: Consumers are more afraid of losing.
2024-09-26 10:56:31 0 Report
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Outline/Content
Mental Accounting Theory
Asymmetric preference
The perceived difference between loss and gain
Psychological Foundation: Loss Aversion Theory
Deterministic effect
Probability-weighted bias
Loss aversion in prospect theory
Economic Perspective: Risk Aversion Behavior
The definition and principles of loss aversion
Insurance product preference
The attraction of discounts and preferential policies
Avoid high-risk options
Conservative tendencies in purchase decisions
Sticking to failed investments
The influence of sentimental attachment to old things
Sunk Cost Fallacy
Unwillingness to let go in decision-making
Anchoring effect
Price Sensitivity
Relative price and reference price
Loss Perception in Comparison Shopping
The manifestation of loss aversion in consumer decision-making
Promotion of Value-added Services
The presentation of return on investment
Emphasize returns and added value
Avoid mentioning losses directly.
Countdown Promotion
Limited edition products on sale
Limited-time offer and urgency creation
Promote using the psychology of loss aversion
Enhance consumer trust
Reduce the regret after purchase
No reason return and exchange policy
Build security assurance and return policy
User Evaluation and Recommendation System
Leveraging social media influence
Herd mentality and word-of-mouth marketing
Social Identity and Group Effect
Application of Loss Aversion Marketing Strategy
The consumption habits of young and old
The impact of age on risk tolerance
The Role of Gender in Consumer Decision Making
Age and gender differences
Collectivism and individualism
Loss Aversion under Eastern and Western Cultural Differences
Consumer Views of Different Religious Beliefs
Cultural background and values
The consumption pattern of the affluent class
Conservative choice under economic pressure
Income level and consumption decision
Financial situation and mental accounting
Positive emotions and impulse buying
Negative emotions and risk aversion
The impact of emotions on the decision-making process
Emotional state and cognitive bias
Individual Differences and Influencing Factors of Loss Aversion
Loss aversion: Consumers are more afraid of losing.
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