Market Research Flowchart

This mind map outlines a comprehensive approach to market research, starting with project research preparation, including preliminary project analysis and data collection. It then details the steps to conduct a formal investigation, such as formulating a research plan that covers the background, objectives, subjects, survey areas, content, methodology, and progress. Additionally, it emphasizes the importance of research personnel allocation and the implementation of the research plan through on-site investigations, data collection, summarization, and ongoing monitoring and feedback. The survey results research phase involves document compilation, data statistics, analysis of supplementary information, and the creation of a research report. Finally, the findings are reported to the decision-making department. This structured approach ensures thorough and effective market research, crucial for informed decision-making and strategic planning.