Marketing activity process framework
2024-11-04 18:06:03 1 Report
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Outline/Content
Preparation period
Activity Objective: What
Lead generation? Conversion? ยทยทยท
Target user Who
Who? Where? Preferences?
How to do it
Long-term or short-term?
How much
Cost, input-output ratio
Planning period
Activity Form
Project Plan
Subject, time, background, purpose, description, rules
Promotion plan, expected results, cost, risk control
Activity copywriting
Activity page copywriting, publicity copywriting, poster copywriting
Execution period
Execution case
Project Disassembly: Work Project, Responsible Person, Time Node
internal communication
Design, development
Customer Service
External communication
Partners, cooperation channels
promotion period
publicity
posters, articles, videos
end
Secondary publicity
Reward Distribution
Review
Data analysis, comparison
Collect opinions and suggestions
Export Activity Summary
Collect
Collect
Collect
Collect
Collect
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