Marketing activity process framework

This mind map outlines the 'Marketing Activity Process Framework,' a structured approach to executing marketing campaigns. It begins with the preparation period, focusing on defining objectives like lead generation or conversion, identifying target users, and determining strategies and budgets. The planning period involves crafting a project plan, including activity forms and copywriting. During the execution period, tasks are assigned, and internal and external communications are managed. The promotion period emphasizes publicity through various media, followed by secondary publicity and reward distribution. Finally, the review stage involves data analysis and feedback collection to refine future campaigns.