Mental Accounting: How Consumers Divide Their Expenses
2024-09-26 10:56:31 3 Report
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Outline/Content
The birth of mental accounting theory
The difference from the traditional accounting in economics
Definition and Origin
Categorized Storage and Budget Control
Emotional factors and decision-making impact
Mechanism of action
The basic concept of mental accounting
Mortgage Loans and Educational Investment
Consumption of daily necessities
Fixed Expense Account
Travel and entertainment expenses
Luxury shopping
Hedonic expenditure account
Medical and health insurance
Emergency Response
Emergency Reserve Account
Types of Mental Accounts
Balancing long-term planning with short-term gratification
Fund flows between different accounts
Budget Allocation and Priority Setting
The Impact of Psychological Pricing Strategies
Analysis of Irrational Consumption Behavior
Perceived Value and Decision Bias
Account adjustments during income changes
The impact of life events on mental accounts
Mental account adjustment and adaptability
The Impact of Mental Accounting on Consumer Behavior
Regularly review and adjust
Build a clear account system
Identify and avoid psychological traps
Decision Support Based on Data Analysis
Enhance rational decision-making ability
Live within your means and consume rationally.
Focus on long-term value and avoid short-term temptations.
Cultivate a healthy consumption concept
Strategies for Optimizing Mental Account Management
Mental Accounting: How Consumers Divide Their Expenses
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