Nine modules of the business model canvas

Customer segmentation describes the different target audiences and institutions that a company wants to reach and serve.
The customer is the core of any business model.

Their demand has given rise to a new supply.

A new distribution channel needs to be established.

A new customer relationship model needs to be established.

The profit margins they generate are significantly different.

They are willing to pay for a special improvement in a certain aspect.

Who do we create value for?

Who is our most important customer?

The mass market

Niche market

A customer base that seeks common ground while respecting differences.

Diversified customer base

Multilateral market

A value proposition is to provide products and services that create value for a specific customer segment. It is the reason why a customer chooses one company over another, as it solves the customer's problems or meets their needs.

What value do we want to convey to our customers?

Which of the problems faced by our customers do we need to help solve?

What customer needs do we need to meet?

What combination of products and services should we offer to different customer segments?

Innovation

performance

Customize

Hands-on service

Design

Price

Reduce costs

Risk Control

Availability

Convenience/Practicality

It is about how a business communicates and establishes connections with its customer base, in order to convey its value proposition to the other party.

Make customers more aware of the company's products and services.

Help customers evaluate a company's value proposition

enable customers to purchase a product or service

Deliver value proposition to customers

Provide after-sales support to customers

What channels do our customers want to use to get in touch with us?

How do we establish this connection now?

How is our channel composed? Which channels are the most effective?

Which channels have lower costs?

How can we integrate these channels with our daily customer work?

知名度

Evaluation

Purchase

pass

After-sales

It is a type of customer relationship established by a company for a specific customer segment.

Develop new customers

Retain existing customers

Increase sales volume

What type of relationship do each of our customer segments expect to establish and maintain with us?

What types of relationships have we established?

What are the costs of these relationship types?

How are these customer relationship types integrated with other modules in our business model?

Private Service

Personalized Private Service

Self-service

Automated Services

community

Collaborate with customers to co-create.

It represents the cash revenue generated by the company from each customer.

What kind of value is it that truly makes our customers willing to pay for it?

What value propositions are customers currently paying for?

What payment method is the customer currently using?

What payment method do they prefer to use?

What is the proportion of each revenue source to the total revenue?

Transaction revenue is generated by a one-time payment from the customer.

Sustained Revenue: Revenue generated from customers continuously paying due to the new value proposition delivered or after-sales support provided.

Asset sales

Usage fee

Membership fee

Lease

Royalty fee

Brokerage Commission

Advertising expenses

It is the most important asset to ensure the smooth operation of a business model. Every business model requires some core resources. These resources enable a company to create and provide a value proposition, gain market share, maintain a customer relationship with a certain customer group and generate revenue.

What are the core resources needed for our value proposition?

What are the core resources our distribution channels need?

What are the core resources needed to maintain customer relationships?

What are the core resources needed for income sources?

Physical resources

Knowledge resources

Human Resources

Financial resources

It refers to the most important things that need to be done to ensure the normal operation of its business model.

What are the key businesses that our distribution channels need?

What are the key businesses needed to maintain customer relationships?

What are the key businesses that generate revenue?

Production

Solution

Platform/Network

It is the supplier and partner network required to ensure the smooth operation of a business model.

Strategic alliances between non-competitors

Cooperation: Strategic partnership between competitors

Set up a joint venture for new business

The supplier and purchaser relationships established to ensure reliable supply

Who are our key partners? Who are our key suppliers?

What core resources have we obtained from our partners?

Which key businesses have our partners participated in?

Optimization and economies of scale

Reduce risk and uncertainty

Special resources and activities acquisition

It is the total cost of operating a business model.

What is the most important fixed cost in our business model?

What is the most expensive core resource?

What is the most expensive critical business?

Fixed Cost

Variable cost

Economies of scale

Economies of scope