Nine modules of the business model canvas
2024-10-31 09:54:47 0 Report
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Outline/Content
Business Model CanvasNine Modules
Customer segmentation describes the different target audiences and institutions that a company wants to reach and serve. The customer is the core of any business model.
Meaning
Their demand has given rise to a new supply.
A new distribution channel needs to be established.
A new customer relationship model needs to be established.
The profit margins they generate are significantly different.
They are willing to pay for a special improvement in a certain aspect.
The conditions for细分 customer groups
Who do we create value for?
Who is our most important customer?
The issues to consider
The mass market
Niche market
A customer base that seeks common ground while respecting differences.
Diversified customer base
Multilateral market
Division method
CS-Customer Segmentation
What value do we want to convey to our customers?
Which of the problems faced by our customers do we need to help solve?
What customer needs do we need to meet?
What combination of products and services should we offer to different customer segments?
Innovation
performance
Customize
Hands-on service
Design
Price
Reduce costs
Risk Control
Availability
Convenience/Practicality
Factors that contribute to the value proposition
Value Proposition
Make customers more aware of the company's products and services.
Help customers evaluate a company's value proposition
enable customers to purchase a product or service
Deliver value proposition to customers
Provide after-sales support to customers
The role of distribution channels
What channels do our customers want to use to get in touch with us?
How do we establish this connection now?
How is our channel composed? Which channels are the most effective?
Which channels have lower costs?
How can we integrate these channels with our daily customer work?
知名度
Evaluation
Purchase
pass
After-sales
five stages
CH-Channel
It is a type of customer relationship established by a company for a specific customer segment.
Develop new customers
Retain existing customers
Increase sales volume
motivation
What type of relationship do each of our customer segments expect to establish and maintain with us?
What types of relationships have we established?
What are the costs of these relationship types?
How are these customer relationship types integrated with other modules in our business model?
Private Service
Personalized Private Service
Self-service
Automated Services
community
Collaborate with customers to co-create.
Customer Relationship Classification
CR-Customer Relationship
It represents the cash revenue generated by the company from each customer.
What kind of value is it that truly makes our customers willing to pay for it?
What value propositions are customers currently paying for?
What payment method is the customer currently using?
What payment method do they prefer to use?
What is the proportion of each revenue source to the total revenue?
Transaction revenue is generated by a one-time payment from the customer.
Sustained Revenue: Revenue generated from customers continuously paying due to the new value proposition delivered or after-sales support provided.
Source method
Asset sales
Usage fee
Membership fee
Lease
Royalty fee
Brokerage Commission
Advertising expenses
ways to generate income sources
RS-Income Source
What are the core resources needed for our value proposition?
What are the core resources our distribution channels need?
What are the core resources needed to maintain customer relationships?
What are the core resources needed for income sources?
Physical resources
Knowledge resources
Human Resources
Financial resources
Category
KR-Core Resources
It refers to the most important things that need to be done to ensure the normal operation of its business model.
What are the key businesses that our distribution channels need?
What are the key businesses needed to maintain customer relationships?
What are the key businesses that generate revenue?
Production
Solution
Platform/Network
KA-Critical Business
It is the supplier and partner network required to ensure the smooth operation of a business model.
Strategic alliances between non-competitors
Cooperation: Strategic partnership between competitors
Set up a joint venture for new business
The supplier and purchaser relationships established to ensure reliable supply
Four types
Who are our key partners? Who are our key suppliers?
What core resources have we obtained from our partners?
Which key businesses have our partners participated in?
Optimization and economies of scale
Reduce risk and uncertainty
Special resources and activities acquisition
Three intentional motives
KP-Key Collaboration
It is the total cost of operating a business model.
What is the most important fixed cost in our business model?
What is the most expensive core resource?
What is the most expensive critical business?
The issues that need to be considered
Fixed Cost
Variable cost
Economies of scale
Economies of scope
characteristic
CS-Cost Structure
Collect
Collect
Collect
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