Product Manager-User Analysis Framework
2024-07-29 07:39:59 0 Report
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Outline/Content
Analysis of User Experience Hierarchy
Logic: The elements of user experience stem from the layered selection and accumulation of five levels.
1. Perception Layer
Product UI Design
2. Role Framework Layer
The user's website is a framework, and the role is for people.
3. Resource Structure Layer
Who are our friends? Who are our enemies?
4. The Circle of Competence Layer
What specific actions do we need to take, and what kind of certainty do we need to provide?
What do we not do? We are resolute in not touching these matters.
5. Layer of Strategic Presence
What do we aim to achieve with this product?
What do our users want to achieve through our product? Why would they rely on us?
User Experience Mapping
What is a task role with a complete portrait?
What are the user's goals and expectations?
What touchpoints exist between user engagement and the goal? How do we provide services at service touchpoints?
What is the user's usage path?
What is the emotional curve of the user?
Service User Blueprint Peak Analysis
Logic: How can we provide a core user experience within the scope of overall cost control while ensuring that the service does not crash?
A glance, a path, three dots.
How to make users see their goals at a glance?
How to design a clear path that allows users to understand the service and brings them closer to their goals?
Where are the peak service level, the final value, and the threshold of tolerance? Is the setting reasonable?
User Behavior Trends and Data Analysis
How to schedule the collection of users' potential behavioral characteristics?
User Certainty Analysis
What do users want? Goals, expectations.
Has the user been satisfied instantly?
Does the user have a tendency to trade during service hours?
User Empathy Analysis
User emotions: Joy, Fear, Displeasure, Anger?
User subconscious?
Does the user have a collective personality?
User Persona Determination Analysis
Set 1: Sheep and Grassland
The first sheep
The first user
Lead sheep
A major influencer has an IP effect.
Wolf
B-side business, more payers
Second set: Great Ming
Da Ming
Have a very clear understanding of one's own needs.
Search for what you want, compare the value.
Product: Baidu
Clumsy
There is a rough idea of the requirements, but they are not very clear.
Product: Taobao, Xiaohongshu
Little Leisure
Without consumer demand, passing the time.
Product: Tencent
User Word-of-Mouth Survey
How to conduct user word-of-mouth surveys? How to ensure the accuracy of word-of-mouth data?
Collect
Collect
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