Starbucks Business Model Canvas

·Coffee revenue itself·Coffee derivative product sales revenue

1. Middle class2. White-collar workers3. Social enthusiasts4. Coffee lovers5. People who pursue a tasteful life

1. Starbucks Star Rewards membership system2. Coffee and related products production3. Unified store management4. Unlimited internet access service5. Starbucks coffee cultural activities

Customer segmentation

Customer relationship

Critical business

Cost structure

1. Word-of-mouth marketing without advertising

1. Physical Resources:font color=\"#000000\

Core resources

Starbucks Business Model Canvas

Important partner

1. Emotions:Sense of dignity and respect; Starbucks community connection2. Product/Space:Premium coffee experience;High-quality social space provided

Channel

Income sources

Value proposition