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Wayne diagram of maternal and infant product selection

2024-08-28 17:59:03 0 Report
Wayne diagram of maternal and infant product selection
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Outline/Content
Consumption scenarios:1. Purchasing ingredients for three meals while also purchasing;2. Buying when there are activities and stocking up;3. Impulsive purchases.
High demand
convenience
Customer Mind Map - Maternal and Infant Products
--It's good to have
sanitary pad
Specific groups: women who have menstruation and infants and young children who need diapers
Basic usage
Performance target: 5 millionSKU target: 20
Performance ratio: 98%SKU proportion: 95%
Performance proportion: 2%SKU proportion: 5%
Quality requirements
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