In-depth analysis and application of consumer psychology As a discipline that studies consumer behavior and decision-making, consumer psychology reveals many underlying psychological motivations and decision-making mechanisms. By mastering these psychological principles, companies can optimize marketing strategies, improve sales performance, and gain an advantage in the market. This article will deeply analyze five core consumer psychology concepts - mental accounting, sunk costs, proportional bias, loss aversion, and price anchors, and explore their application in business practice.
ProcessOn-Skye 2months ago