Teach you how to make Business-to-Business(B2B) products in 10 minutes

As we all know, in the context of the competition for the business-to-customer(B2C) market becoming a red ocean, the business-to-business(B2B) market is undoubtedly a blue ocean full of opportunities and has become a hot spot in recent years. Internet giants and emerging players have entered this market in the hope of tapping into the greatest market value.

Whether it is the business-to-customer market or the business-to-business market , the goal for organizations providing services is to reduce costs and increase efficiency . Today, this article uses 10 pictures to provide some high-quality content and experience sharing for business-to-business product managers, hoping to inspire you.

1. Introduction to business-to-business product theory

Introduction to B2B Product Theory

If you are still unclear about what business-to-business products are, how they differ from business-to- customer products, the classification and development stages of business-to-business products , and the aspects that need to be considered when making business-to- business products, then this image can help you fill in the gaps in your theoretical knowledge .

2. Application architecture of business-to-business product CRM

Application Architecture of B2B Product CRM

Customer relationship management , referred to as CRM, is a business strategy for enterprises to select and manage valuable customers and their relationships. It requires a customer-centric business philosophy and corporate culture to support effective marketing , sales and service processes .

Customer relationship management uses certain information technology and Internet technology to provide customers with a variety of communication channels, provide companies with a full range of management perspectives, and maximize customer profitability.

This template builds the application architecture of business-to-business product CRM from 10 aspects: customer acquisition tools, sales background, business support, marketing management, customer acquisition tools, recommendation strategies, recall strategies, basic services, customer models, and data warehouses. With this architecture diagram, you can easily develop products .

3. Logical architecture diagram of the customer service platform

Customer Service Platform Logical Architecture Diagram

Business-to-business products have very strong business attributes . If there is a lack of framework thinking, it may lead to more serious problems. Internally, the development cost will become higher and higher if functions are continuously piled up; externally, the information users see is complicated and the experience is poor. When designing functions, the business architecture should be sorted out in advance, and the overall thinking should be based on an abstract framework perspective. This template is definitely a channel for novices to advance and experts to grow rapidly.

4. Effective SDR lead processing process for business-to-business products

B2B SDR Process

How to handle effective leads of business-to-business SDR? This picture shows the funnel model and the key tasks of the five stages of lead acquisition, lead cleaning and lead classification, follow-up lead operation, effective output, and data sorting. If you don’t know how to sort out user leads, quickly save it and use it！

5. Overall process of enterprise demand management

Overall process of B2B enterprise demand management

This is a diagram based on the actual demand management experience of leading listed companies. It comprehensively presents the overall process of enterprise demand management from the horizontal collection, analysis, distribution decision, implementation, and verification of demand management stages to the vertical key points, main tasks, core values, and main roles. I hope it will be of reference significance to those who are collecting and organizing enterprise demand management.

6. Business-to-business product competitive analysis

B2B Competitive Product Analysis

This image covers seven aspects of competitive product analysis for business-to-business products: determining the purpose of competitive product analysis, selecting competitive products, how to select competitive products, collecting information, organizing information analysis , competitive product analysis dimensions, drawing conclusions, and making plans. Competitive product analysis of business-to-business products essentially does not focus on the specific operating procedures of functions. No matter how the functions change, they cannot get rid of customer usage habits and purposes. Therefore, we need to analyze more about customer usage purposes and usage scenarios, meet customer usage habits, and enrich various configurations for different customers to use.

7. Business-to-business merchant operation system

B2B Merchant Operation System

Different business scenarios require different methods of merchant marketing . Unlike business-to- customer products , the merchant marketing management of business-to-business products needs to take into account the product life cycle. This template describes the business-to-business merchant marketing system from 8 parts . Based on the idea of the system and the development of strategies, a marketing system and methodology that can be used in the business-to-business merchant marketing process is built. I hope it will be helpful to those in need.

8. Competency Model of Business-to-Business Product Managers

Competency Model for B2B Product Managers

Business-to-business product managers often focus on a certain business direction. If they want to make a breakthrough in the depth of their professional field, they must have sufficient knowledge breadth and depth to support them. This product manager capability model gives product managers who hope to improve their capabilities and business some directions to work on from the three directions of product manager's basic qualities, product skills and business knowledge.

9. How does business-to-business product do digital marketing ?

How to do digital marketing for B2B

Today, digital marketing of business-to-customer products is becoming more mature and involutionary. Companies with business-to-business business types have seen the positive effects of digital marketing of business- to-customer products on the entire business , and they are also thinking about deploying digital marketing. So how does business- to-business products do digital marketing? This picture provides some marketing ideas from four aspects: what is digital marketing of business-to-business products , the characteristics of digital marketing of business-to-business products , how to do digital marketing of business-to-business products, and ideas for planning
marketing content for business-to-business products .

10. Quantification of digital marketing indicators for business-to-business products

How to quantify indicators in B2B operations

Quantitative marketing is the basis of refined marketing . Through various quantitative indicators , we can clearly see the cost and benefits of corporate marketing and avoid the company's marketing becoming a mess. With quantitative indicators, we can purposefully and measurably evaluate and improve each marketing link, and ultimately obtain higher income and profits.

In today's business environment, business-to-business products play a vital role in transactions and cooperation between enterprises. Business-to-business products often have specific functions and service orientations, aiming to meet the needs of enterprises in production, operation, management and other aspects. Learning to explain its application scenarios and achievements is an effective way of promotion, which helps to build word-of-mouth, attract new customers, and stand out in the fiercely competitive business-to-business market.